The 57th China International Furniture Fair

In New Zealand, it's hard for me to imagine an industry event of this scale. CIFF Guangzhou not only showcased the explosive creativity of Chinese design but also made me realize that design is a universal language—one we must use to engage with the broader world. One particular innovation that left a deep impression on mewas a wall material combining bamboo fiber with recycled ceramics. This kind of innovation not only aligns with sustainable trends but also retains the essence of Eastern aesthetics, precisely the kind of solution that the global market needs.

My first impression of CIFF was "vast and diverse" – with numerous exhibition halls and a great gathering of suppliers, the sheer scale of the event and its international participation left a deep impression on me. This exhibition truly opened my eyes to two groundbreaking highlights: compressible packaging technology and smart home furnishing integration systems. These innovations particularly impressed me as such products remain virtually untapped in the Russian market, presenting tremendous potential that perfectly aligns with younger consumers' growing demand for convenience-oriented solutions. Chinese brands are undergoing a remarkable transformation from "low-cost OEM" to "original design exporters," a shift that is becoming increasingly prominent in the global market.

The core competitiveness of CIFF Guangzhou lies in its integration capabilities. Here, I can find end-to-end solutions from design to production. The quality and transparency of CIFF's exhibitors far surpass those of other international trade shows. This year, we have already signed agreements with multiple Chinese suppliers and secured an on-site order for 500 furniture sets. I am highly confident in the future of China's furniture industry—whether in cost control or technological innovation, the resilience of China supply chain is unmatched.

CIFF Guangzhou left an extraordinary impression on me—it has truly evolved into a world-class industry event comparable to the Milan and Paris furniture fairs, absolutely worth visiting. Here, numerous young designers present innovative products incorporating advanced materials, cuttingedge functionalities and fresh creativity, while achieving a remarkable fusion of Eastern and Western design philosophies. Beyond sourcing desirable furniture, visitors can fairly gain tremendous inspiration, making the experience utterly rewarding.

This edition of the exhibition gathered the world's top furniture brands and designers, presenting visitors with cutting-edge design concepts and the latest product technologies. The innovations in high-end and custom furniture were particularly breathtaking. For sustainability-focused buyers, the eco-friendly materials and smart home furnishing solutions on display demonstrated the industry's steadfast commitment to a greener future. The business atmosphere at the event was highly dynamic, with numerous exhibitors proactively showcasing their products and sharing the newest design philosophies. On just the first day, I issued letters of intent to over 30 premium exhibitors and received comprehensive customized solutions in return—clear evidence of the tremendous business opportunities present.

The exhibition atmosphere at CIFF radiates both creativity and vitality, while maintaining a refreshingly relaxed environment that fosters open communication among participants. Here, I've had the privilege of experiencing breathtaking designs up close – particularly in fabric and material applications – where China's remarkable design progress is palpably evident.

I'm profoundly impressed by CIFF's evolution - the remarkable elevation in both exhibition quality and participant caliber, particularly the groundbreaking innovations in materials and craftsmanship. One bamboo fiber-recycled plastic composite exhibit caught my attention, its texture and eco-performance far exceeding expectations. This exemplifies China's manufacturing leap from 'quantity' to 'quality'.

This year's exhibition particularly excelled in design. The design zone in Hall 5.2 left a profound impression, with its enhanced emphasis on aesthetic sophistication and innovation. Compared to previous editions, the current show placed greater focus on fashion-forward creativity, offering international buyers a wealth of visual inspiration and commercial insights. CIFF Guangzhou undoubtedly stands as a premier platform for global business collaboration - truly one of the finest trade shows in the market that provides international companies direct access to Chinese manufacturers. We've just signed a wall panel agreement with our partners, marking an exceptionally successful cooperation.

This year's visit can only be described as "awe-inspiring" - the exhibition's design and quality have reached unprecedented heights, with an overwhelming array of new products and designs. Whether for indoor or outdoor furniture, suppliers catering to every need were readily available. On just the first day, I issued over 50 letters of intent, discovering products ranging from outdoor furnishings to high-end interior designs that vividly demonstrate the Chinese furniture industry's diversity and innovative capacity. A particularly delightful surprise was encountering exceptionally designed sun umbrellas - truly novel in concept and impressively functional.

CIFF Guangzhou showcases contemporary product and design trends, offering designers a valuable opportunity to stay abreast of industry developments and broaden their horizons. By observing these trend trajectories, we can think how to assimilate and utilize them to refine our own design acumen. We can then utilize new materials and knowledge to build new platforms and create more distinctive designs. With product development becoming increasingly globalized in recent years, I intend to participate in CIFF annually moving forward.

CIFF plays a pivotal role in the global design industry. As one of the world's largest furniture exhibitions, it not only showcases cutting-edge products and design concepts in home furnishings but also serves as a vital platform where designers, brands, and professionals worldwide converge for exchange and collaboration. The significance of CIFF lies in its dual impact: advancing the furniture industry while fostering international design partnerships and cultural dialogue.

I am truly impressed by the scale and brand influence of CIFF. The furniture quality displayed here is exceptionally high, demonstrating the exhibition's tremendous potential. The French design community has shown growing interest in CIFF's development and looks forward to exploring more collaborative opportunities in the future.